Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Advertising, Case Study, Marketing, Social Data
What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...
Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...
We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the...
Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...
Imagine L’Oreal suddenly launching a whole campaign geared towards “manly” men. Or Tiffany & Co. swapping its...
Advertising, Checklist, Marketing
It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...
Advertising, Checklist, Ebook, Social Data
When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...
Customer Care, Customer Experience, Marketing
Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...
SNL cameos, marriage proposals, and justice for The Fonz. The 70th annual Emmy Awards, appropriately enough, was a night of drama...
This year marks the 70th installment of the Primetime Emmy Awards. And while TV (and the way talk about it) has transformed over...
Checklist, Customer Experience, Marketing
When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...
We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing
As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...
Advertising, Leadership, Marketing, Social Data
Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...
Customer Experience, Leadership, Marketing
The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....
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