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Advertising, Case Study, Marketing, Social Data

The Complete Guide to Instagram Advertising for the Holidays

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your...

9/27/18 | 13 Min Read
Advertising, Content Type

How 4 Leading Brands Are Embracing Voice Technology

Brand voice is changing. Thanks to the advent of voice recognition tools like Amazon Echo and Google Home, what was once a...

9/27/18 | 7 Min Read
Case Study, Marketing

Where No Brand Has Gone Before

We might never know what space sounds like if it wasn’t for NASA’s social media strategy. After auditing its social audience, the...

9/27/18 | 12 Min Read
Advertising

Orange You Glad I Didn’t Say Bad Marketing?

Orange juice wasn’t always the iconic beverage we know and love, dotting the breakfast tables of families across America. Sure,...

9/27/18 | 4 Min Read
Advertising, Case Study

From Marlboro Woman to Marlboro Man: Inside the Radical Rebranding

Imagine L’Oreal suddenly launching a whole campaign geared towards “manly” men. Or Tiffany & Co. swapping its...

9/27/18 | 6 Min Read
Advertising, Checklist, Marketing

The Complete Guide to Snapchat Advertising for the Holidays

It’s been a whirlwind year for Snapchat, with Instagram Stories (Instagram’s own take on Snapchat’s content model) growing at a...

9/26/18 | 12 Min Read
Advertising, Checklist, Ebook, Social Data

The Complete Guide to Facebook Advertising for the Holidays

When it comes to holiday advertising, Facebook is all about mobile. During the 2017 holiday season, mobile accounted for 77% of...

9/24/18 | 14 Min Read
Customer Care, Customer Experience, Marketing

3 Insurance Brands That Excel at Customer Care on Social Media

Brands in hot, high-profile industries like entertainment and travel aren’t the only ones that can benefit from delivering...

9/20/18 | 5 Min Read
What Were People Talking About During the Primetime Emmys?

SNL cameos, marriage proposals, and justice for The Fonz. The 70th annual Emmy Awards, appropriately enough, was a night of drama...

9/18/18 | 3 Min Read
Report, Social Data

Which Emmy Nominees Dominate on Social?

This year marks the 70th installment of the Primetime Emmy Awards. And while TV (and the way talk about it) has transformed over...

9/17/18 | 4 Min Read
Checklist, Customer Experience, Marketing

What the Best Hospitality Brands Know About Social

When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...

9/12/18 | 6 Min Read
Customer Care, Marketing

3 Auto Brands That Use Social Media to Master Customer Care

We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...

9/10/18 | 6 Min Read
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

9/5/18 | 5 Min Read
Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

9/5/18 | 5 Min Read
Customer Experience, Leadership, Marketing

5 Ways Top CMOs Build Better Customer Experiences

The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....

8/30/18 | 7 Min Read

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