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Social Data

Introducing Sprinklr Benchmarking: Adding Context to Your Social Media Marketing

To understand what it means to be successful tomorrow, you have to know where you are today. But it’s not just about you;...

7/28/15 | 3 Min Read
Advertising

How Twitter’s New Event Targeting Lets Brands Target Live Audiences With a Single Click

Twitter has always been the platform advertisers turn to when targeting live events. Large sporting events like the Super Bowl...

7/27/15 | 4 Min Read
Advertising

Snapchat Advertising: Everything You Need to Know About the Latest Snapchat Ad Products

Snapchat has over 200 million monthly active users who share 8,796 photos every second. It would take you ten years to view all...

7/23/15 | 9 Min Read
Marketing

The Rise of Ephemeral Content & What It Means for Marketers

Humor me for a moment. Think of a photo that has sentimental value. Imagine yourself looking at it, allowing yourself to...

7/21/15 | 8 Min Read
Advertising

Instagram Carousel Ads Bring Enhanced Storytelling Capabilities to Mobile Advertising

When Facebook bought Instagram for $1 billion in 2012, some speculated that the price might be too high. A billion dollars seemed...

7/20/15 | 9 Min Read
Advertising

Your Complete Guide to Social Mobile Video Ads

People have been talking about the rise of mobile for years. In 2013, Time welcomed us to the Golden Age of Mobile, speculating...

7/16/15 | 16 Min Read
Marketing

Marketing to Millennials: 6 Studies & Reports You Need to Read

Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other...

7/14/15 | 12 Min Read
Advertising

What Facebook’s New See First Update Means for Brands

Facebook is by far the largest social network, and it currently has the widest range of targeting options and ad formats...

7/10/15 | 4 Min Read
Marketing

5 Key Platform Features Every Brand Wants Before a Crisis Hits

Social media exposes companies to numerous business risks: confidential information leaks, account hacks, PR nightmares,...

7/9/15 | 6 Min Read
Marketing

5 Essential Tips for Promoting Employee Brand Advocacy on LinkedIn

LinkedIn can be a powerful tool to build and sustain an audience that drives your business. I know from personal experience: in...

7/7/15 | 7 Min Read
Advertising

Twitter Cards Are Changing. Here’s What It Means for You.

Twitter has announced changes to its inventory of Twitter Cards starting July 3rd. The platform will soon remove Photo Cards,...

7/2/15 | 6 Min Read
Marketing

The Complete Guide to Preparing a Social Media Crisis Management Strategy

Warren Buffett said it best: reputations are extremely fragile, and they can be torn down in a matter of minutes. Your...

7/1/15 | 9 Min Read
Advertising

What Your Brand Needs to Know About the Rise of Mobile Advertising

A report released earlier this year from PricewaterhouseCoopers looks at the online advertising boom and outlines the firm’s...

6/29/15 | 5 Min Read
Advertising

5 Reasons Your Brand Should Manage Paid & Organic Social Content with the Same Platform

It’s common practice for brands to create and manage their content and social advertising efforts with a variety of internal...

6/25/15 | 8 Min Read
Advertising

5 BIG Things That Happened in Mobile This Past Year

It’s 7:00 am, and I’m semi-waking up, semi-fumbling for my phone. This is the first, but certainly not last, interaction I’ll...

6/23/15 | 4 Min Read

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