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Customer Experience

Social Business – The Difference between Survival and Extinction

Today, it’s a must-have survival tool. Consider this: As many as 93% of marketers now use social media for business, and 67% use...

2/11/14 | 3 Min Read
Leadership

Maintaining Culture and Focus in the Face of Hypergrowth

Two years ago, we grew by 400%. Last year, we grew by 300%. This year, we have plans to grow by 300% again. From 30 clients (two...

2/6/14 | 6 Min Read
Social Data

Social Media Analytics: Which Airline is Flying High on Social?

This week at Dachis Group we’ve used our brand leaderboard software to look at who is winning at social in the airline industry....

1/23/14 | 5 Min Read
Advertising

Facts and Fictions About Promoting a Facebook Post

I will be the first person to say that I love Facebook. I love seeing photos of friends and figuring out how to use this powerful...

1/14/14 | 3 Min Read
Marketing

Real-Time Marketing Examples and Case Studies from 6 Major Brands

Real-time marketing examples from 6 major brands Real-time marketing enables companies to connect with consumers in the same way...

1/8/14 | 3 Min Read
Marketing

Social Media Planning for Thanksgiving

Real Time Marketing Ideas Thanksgiving is upon us. In addition to long car rides and overeating, consumers will be searching for...

11/25/13 | 5 Min Read
Marketing

Real-Time Marketing at Events: The Evolution of Brand Sponsorship

Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global...

10/30/13 | 10 Min Read
Marketing

Human Centered Design: The Key to Modern Marketing

This is Part II in a series of guest posts by Matthew Tennant, Operations and Oversight Manager for the Microsoft Social Command...

10/23/13 | 4 Min Read
Marketing

Building A Social Business Community: How to Reach Critical Mass

This article was prepared collaboratively by authors from the Social Business Council – a free community for social business...

10/22/13 | 5 Min Read
Marketing

A Strong Foundation: The Role of Infrastructure in Building Social Relationships

This post originally appeared as a guest post for PayPal Forward. When you think of a home, you think of time spent with loved...

10/14/13 | 2 Min Read
Customer Care

Be Prepared For Anything: Being Social and Personal @AskCiti Requires a Powerful Social Relationship Infrastructure

It’s pure Americana: a gorgeous newlywed couple is driving in their red convertible decorated with a “Just Married” sign. They...

10/1/13 | 6 Min Read
Marketing

Athletes in Social Media: An Untapped Marketing Resource

How To Activate & Manage Athletes in Social Media Whether it’s through time-shifting, ad-blocking, or carefully timed...

9/30/13 | 5 Min Read
Marketing

Infographic: Four Lessons From Microsoft’s 1000-Person Social Deployment

Every company faces challenges when it comes to being social — problems like security, coordination, customer service, etc....

9/27/13 | 1 Min Read
Social Data

3 Useful Reports Every Social Practitioner Needs

Plenty has been said about Big Data. Today, there’s a line graph for everything. But too often, social practitioners end up...

9/25/13 | 4 Min Read
Marketing

Real-Time Marketing Examples and Evolution

The Evolution of Real-Time Marketing Real-time marketing has continued its ascent in priority for marketers across the digital...

8/28/13 | 9 Min Read

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