A funny thing happening on the way towards widespread adoption of social media marketing: The use of global social networks as traditional...

Real-time marketing as a concept and capability has quickly become a priority for marketers everywhere Unfortunately, we must also acknowledge that...

While the promise of behavioral ad targeting holds a future in which consumers get the right ad for a product for which they are in the market, at...

H&M Hennes & Mauritz AB is well on its way to breaking the top 100 most social companies on the Social Business Index H&M has always been...

Like thousands of other women last week, I was deeply impacted by a video from Dove's Real Beauty campaign -- Dove’s Real Beauty Sketches From...

These days almost every consumer-oriented company is working hard to become the face of an aspirational lifestyle Led by companies like Red Bull or...

Who do we ultimately turn to when we need to make important decisions in our lives That's the fundamental question at the heart of so much today when...

There's a relatively new thing you can now say for sure about social media Despite the sheer volume and variety of online conversation today, it can...

On October 14, 2012 we witnessed a research mission to the edge of space that was breathtaking for its scope and shocking for the fact that it was...