While much has been written about the integration of paid, earned and owned for social, not much has really been done to bring these disparate...

This was written by Michael Sprague, Executive Vice President of Sales and Marketing at Kia Motors America Michael was recently featured in our...

This post was written by  Niels Kvaavik, VP Sales – North America, TBG Digital A couple weeks ago, I wrote a post about the 10 Commandments of...

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Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons why their...

Social media is a vast ocean of opportunities for brands It’s also a dark sea full of risk Risk of being non-compliant Risk of humiliation due...

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The following article -- written by Dan Kimball, CMO at Thismoment -- originally appeared in Wired Insights  and provides a compelling perspective...

It ain't social media, it's the voice of your customer Sprinklr is excited to present the first edition of the Social@Scale...

Gender equality in advertising has been trending on social media over the past few weeks Hashtags like #yesallwomen and #nomakeupselfie have sparked...

Many brands are in a similar position right now in terms of social media maturity They have established a strong presence on the main social...

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In 2010, Gatorade launched its Mission Control Center and ignited the command center craze Armed with six large screens, Gatorade’s marketing team...

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