This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees,...
This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees,...
(Click here for high resolution image) Consumer electronics brands are at the center of social media Consumer electronics brands are the...
This post was written by Simon Mansell, CEO of TBG Digital In light of our partnership with Sprinklr, I wanted to elaborate on the specific benefits...
Studying Social Media Winners and Losers at the Cannes Film Festival For the past 67 years, the Cannes Film Festival has gathered movie stars,...
This post was written by Simon Mansell, CEO of TBG Digital Sprinklr recently announced the launch of a new paid media module, the industry’s...
This is a guest post by Kenyata Martin, Head of Marketing Strategy at NA Lubricants for Shell Oil Products US Many have asked, “Is having a...
On a cold and windy December morning in 1903, a historic event took place Orville Wright flew for 12 seconds over 120 feet of ground That flight in...
At Sprinklr, we believe that luck favors smart people who work harder than others Sprinklr has been fortunate to reach some very important...
Social Media Analytics for the Green Jacket Tournament Golf tournament season kicked off this past weekend with The Masters While this...
The emergence of social media has made it possible for one person to communicate with hundreds, or even thousands, of other people about brands and...
Social is a force that can empower businesses to connect, innovate, create value, and solve real problems in real time For businesses,...
Soft pillows, check Ocean view, check Little bath soaps that make me smell like Ron Burgundy’s apartment, check Chocolate, woah… okay, check...
Brands have been doing social media listening way before social listening became a ‘thing’ They set up queries on listening tools to discover...
During Super Bowl XLVIII , Castrol along with their partner agencies developed a socially-driven, 10-day campaign to increase buzz, awareness and...
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