This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees,...
This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic racism challenged Chief Marketing Officers (CMOs) to engage with employees,...
It is said that when you mean well for the universe, it conspires to help you It is my pleasure to announce that Sprinklr is acquiring brand...
Today, it’s a must-have survival tool Consider this: As many as 93% of marketers now use social media for business, and 67% use social technology...
Two years ago, we grew by 400% Last year, we grew by 300% This year, we have plans to grow by 300% again From 30 clients (two years ago), we are now...
This week at Dachis Group we’ve used our brand leaderboard software to look at who is winning at social in the airline industry We’ve taken a...
I will be the first person to say that I love Facebook I love seeing photos of friends and figuring out how to use this powerful channel as an...
Real-time marketing examples from 6 major brands Real-time marketing enables companies to connect with consumers in the same way that consumers...
Real Time Marketing Ideas Thanksgiving is upon us In addition to long car rides and overeating, consumers will be searching for cranberry sauce...
Real-time analytics paired with real-time marketing tactics have the potential to transform the way brands participate in global cultural events The...
This is Part II in a series of guest posts by Matthew Tennant, Operations and Oversight Manager for the Microsoft Social Command Center (CIC) Check...
This article was prepared collaboratively by authors from the Social Business Council – a free community for social business practitioners It...
This post originally appeared as a guest post for PayPal Forward When you think of a home, you think of time spent with loved ones and all the...
It’s pure Americana: a gorgeous newlywed couple is driving in their red convertible decorated with a “Just Married” sign They pull over to the...
How To Activate & Manage Athletes in Social Media Whether it's through time-shifting, ad-blocking, or carefully timed bathroom breaks, consumers...
Every company faces challenges when it comes to being social -- problems like security, coordination, customer service, etc But, when you're a global...
Plenty has been said about Big Data Today, there’s a line graph for everything But too often, social practitioners end up spinning their wheels...
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