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What Were People Talking About During the Primetime Emmys?

SNL cameos, marriage proposals, and justice for The Fonz. The 70th annual Emmy Awards, appropriately enough, was a night of drama...

9/18/18 | 3 Min Read
Report, Social Data

Which Emmy Nominees Dominate on Social?

This year marks the 70th installment of the Primetime Emmy Awards. And while TV (and the way talk about it) has transformed over...

9/17/18 | 4 Min Read
Checklist, Customer Experience, Marketing

What the Best Hospitality Brands Know About Social

When planning a trip, finding the right place to stay can be as crucial a decision as choosing the destination itself. So many...

9/12/18 | 6 Min Read
Customer Care, Marketing

3 Auto Brands That Use Social Media to Master Customer Care

We may be in the thick of the digital age, but car brands remain some of the most prolific TV ad buyers out there. According to...

9/10/18 | 6 Min Read
Advertising, Checklist, Customer Care, Customer Experience, Leadership, Marketing

5 Ways to Take C.A.R.E. at DMEXCO 2018

As the self-proclaimed “official meeting place and community for the world’s leaders in digital business, marketing, and...

9/5/18 | 5 Min Read
Advertising, Leadership, Marketing, Social Data

Why The AdTech Industry Isn’t Dead. It’s Thriving.

Headlines declaring the death of the advertising technology industry aren’t new – people have always loved to pronounce TOD on...

9/5/18 | 5 Min Read
Customer Experience, Leadership, Marketing

5 Ways Top CMOs Build Better Customer Experiences

The roles and responsibilities of modern marketers are evolving faster than ever. To some, this is an insurmountable challenge....

8/30/18 | 7 Min Read
Leadership, Marketing

A Good Influence: CMOs Driving Awareness for Issues That Matter

“With great power, comes great responsibility.” – Benjamin Parker (AKA Uncle Ben) Okay, maybe comparing business leaders to...

8/28/18 | 6 Min Read
Customer Experience

How Indian Companies Can Improve Customer Experience

Facilitating great customer experiences is a crucial priority for global brands (or it should be, at least). Today’s customers...

8/23/18 | 4 Min Read
Customer Care, Marketing, Social Data

5 Stats That Prove Social is the New Frontier of Customer Care

When global tobacco company Philip Morris International Management SA (PMI) launched its new tech-based smoking device, customers...

8/22/18 | 8 Min Read
Hear, Hear! Forrester Names Sprinklr a Leader in Social Listening

In today’s social-centric world, brands must be more responsive than ever as customers share a steady stream of thoughts about...

8/21/18 | 3 Min Read
Customer Experience

The Key to Generation Z? Customer Experience

The amount of content written about Millennials is astonishing. They’re naturals with technology and can simultaneously order a...

8/14/18 | 6 Min Read
Leadership, Marketing

A Tale of Two CMOs: The Settler and the Nomad

When you’re running the marketing arm of an enterprise, your main objective is to build a strong following for your brand. This...

8/2/18 | 5 Min Read
Advertising, Customer Experience, Leadership

Fix It, Don’t Complain: Lessons from the Most Influential CMOs

What’s the difference between a top CMO and everyone else? After reviewing the data from the The World’s Most Influential CMOs...

7/27/18 | 5 Min Read
How 4 Leading Brands Embraced the 2018 FIFA World Cup

Well, who saw that coming? After a World Cup filled with unpredictability, upsets, and at times VARcical scenes, France emerged...

7/17/18 | 8 Min Read

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