Monday, February 11th, 2019 | 3 min read
In our social media-driven world, your online presence can have lasting impacts on your business, career, and everyday life. So, how do you build and manage an effective personal brand on social media that keeps you moving in the right direction?
We posed this question and others to social media practitioners in a recent #SprinklrChat Twitter conversation. Participants shared their tips for establishing a personal brand and described what motivates and inspires their posts. Here were some of the most interesting takeaways from the chat.
Across the board, chat participants expressed a desire to get more active on LinkedIn. The network has evolved from job board, to networking site, to newsroom. Users have many reasons for logging in, posting updates, and building new connections.
A2: Post more on LinkedIn! Building my LinkedIn presence has been a New Years resolution of mine for a few years running, but I never really got the ball rolling. I want to get more invested in the professional world/news in 2019! #SprinklrChat pic.twitter.com/rtbz6i7nZ0
— 🍍Sammy 🍍 (@sammysweetyy) January 10, 2019
A2: My goals are in my pinned tweet on my profile! Check it out 😁 Here’s a sneak peek:
— Katelyn Brower 🌟 (@BrowerKDnB) January 10, 2019
A7:As a recruiter, and for most functional searches, I stick with LI. Will say, that over the past couple of years, the lines have been blended between personal and professional channels. In truth, each individual owns, what they want and how they want to share.
— Beth Philmon (@bancroftcastle) January 10, 2019
But be careful what you post! People are interested in LinkedIn content that provides value, so keep things positive and professional for the best results.
A5: I've been seeing more & more questionable content shared by my Linkedin network 🤨 It's one thing to share personal stories and lessons from your career, but in my opinion, Linkedin is not the place to share tales from your love life or your life problems. #SprinklrChat pic.twitter.com/4LsAyrybPZ
— Mike (@mikeiadevaia) January 10, 2019
— Katelyn Brower 🌟 (@BrowerKDnB) January 10, 2019
— Asha Aravindakshan (@DCasha) January 10, 2019
Another common theme during the chat was the importance of authenticity in personal branding. To really connect with people, you have to let them know who you are behind the screen.
A1. Im not worried about building a big audience, I want my feed to be a good ambassador for myself so I try to stay professional, authentic, and honest #SprinklrChat
— zach merrill (@zachmerrill5) January 10, 2019
— Julie Steelman (@Julie_Steelman) January 10, 2019
A5: How personal is too personal on any social channel? One of my personal values is INTEGRITY which means that all aspects of my life should be appropriate and aligned to each other. As @zachmerrill5 proposed, it's more about intention of content. #SprinklrChat
— Tonyfromsprinklr (@sprinklrtony) January 10, 2019
A6: Be consistent, be authentic, and be interesting! Posting frequently is key to becoming friends with most platform algorithms 😉 Pair that with interesting and genuine content, and your followers are sure to go up! #SprinklrChat
— dee (@dionnebernice_) January 10, 2019
Your personal brand on social media is (or should be) an extension of who you are in the real world, but each network may show a different part of the overall picture. Certain profiles might be more business-friendly, while others are more personal. This doesn’t mean that any profile is more or less “real” than another, just that the messaging is tailored for different audiences.
Using a scale of 1-10, we asked participants how comfortable they would be if recruiters used their profiles as a resume. The answers varied quite a bit, though most acknowledged the unique roles of each platform in their personal branding.
A7: 6 out of 10. LinkedIn and Twitter are 100% professional but Facebook and Instagram are personal profiles (and have privacy set accordingly!!) #SprinklrChat
— Meaghan Hurley (@SprinklrMeaghan) January 10, 2019
A7: 10. My LinkedIn and Twitter show my professional interests, thought leadership, and expertise. My Instagram shows my personal interests, hobbies, and passions. All three complement my resume to showcase who I am as a person professionally and personally. #SprinklrChat
— Dasle Kim (@daslekim) January 10, 2019
A7: I’d say around a 3. While I having nothing to hide on my personal social accounts, I mostly use them for vacation photos so it doesn’t accurately portray my professional interests. One of my New Years resolutions is to blend both for my personal brand! #SprinklrChat pic.twitter.com/BgJWzqKUme
— Emily Bleier (@EmilyBleier) January 10, 2019
We all have different reasons for maintaining our social media accounts. Think about your goals and how your online persona(s) can help you reach them. Who do you want to get seen by, and what do you want people to see?
Even if you have different objectives for each account, they should all be accurate representations of who you are. Think of a few words to describe your personal brand, and make sure those traits are expressed across your entire presence. Remember, authenticity rules!
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