Tuesday, August 15th, 2017 | 4 min read
The summer after my freshman year of highschool, I set out to read the longest book I had ever attempted: Gone With the Wind (forgive me, I was 15). I was swept into a different time and place, rapidly turning page after page through trials of Scarlett’s strength. The final pages were a combination of tragedy (farewell sweet Rhett), and triumph for getting through such a massive tome.
I still love reading books like this – lengthy tales of people facing their vulnerabilities like The Jungle, Shantaram, and other stories that allow readers to experience things this lifetime can’t possibly offer.
While this type of reading speaks to my soul, I also recognize that great stories don’t have to come in 800 page chunks. Sometimes you need to quickly discern key takeaways and learn valuable lessons without going on a journey, and sometimes you want things broken down quickly and concisely.
At Sprinklr, we often talk about putting the customer first. One way we do this is by creating helpful content for our clients and prospects. We try to help people across functions and verticals as they take on the massive challenges and opportunities of social media.
In that vein, we’ve taken the best, meatiest content on customer care that we have to offer, and broken it down into a series that you can quickly knock out while lying by the pool – a summer “care” package of quick reads, just for you.
Leading companies are betting on customer experience for their success – they’re managing customer interactions across functions, and they’re doing their best to meet customers in real time on the platforms of their choosing.
Of course, customer care is a beast of its own. Care reps are often the front line of defense in the case of an unhappy customer, a company’s greatest asset in turning negative experiences into positive, and maybe the most important employees in the face of a crisis.
Here are some summer reads focused on customer care and customer experience – ranging from eBooks on how organizations are putting their customers first, to a guide walking you through the challenges of crisis management and into digital transformation, these articles will keep your care chops honed, and bring you back to work from vacation ready to make a splash.
Care Package: Expert Advice on Customer Experience, Transformation and Hosting the Best Party
Learn how to create top notch experiences for empowered consumers with this “care package” full of visionary advice, examples of how top brands are delivering incredible experiences, and tips and tricks you can steal from the pros for hosting the customer experience people keep coming back to. (30-minute read)
|The Customer-First Future of Marketing
Just 17 percent of U.S. companies were rated “good” when it came to customer experience last year, and just one percent were viewed as “excellent.”* See how leading companies are putting customers first, and what that means for the future of social customer engagement. (30-minute read)
|The CMO of Tomorrow
From Customer Experience Conductor to Growth Catalyzer, the roles and responsibilities of the modern CMO are evolving as quickly as the business landscape. Top CMOs are embracing transformation, leading innovation and pushing their organizations to provide incredible customer engagement and experience. (20-minute read)
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