Sprinklr achieves highest score in the strategy category
New York, NY – August 21, 2017 – Sprinklr, the first unified customer experience management platform for the enterprise, today announced it was named a leader in the Forrester Research, Inc. August 2017 report, The Forrester Wave™: Social Advertising Technology, Q3 2017, Forrester Research, Inc. The report, which evaluated five social ad tech providers based on 36 criteria, notes that, “Sprinklr is ubiquitous in the expansive social marketing technology landscape.” It also states that Sprinklr’s “advertising module creates a richer and more integrated tool for multi-purpose social marketers.”
Sprinklr is the top scoring vendor for the following criteria: planning and publishing, integration, and service strategy. According to the report, “When Sprinklr added advertising to its roster, it widened its social capabilities and positioned itself as a ‘foundational customer experience platform’ for brands…Sprinklr is helpful for companies with an array of social marketing needs because it allows numerous teams to tap into one platform.”
As the only unified customer experience management platform, Sprinklr is building out solutions to help the world’s largest companies thrive in a social world where customers are in control. This report adds to the series of recognition Sprinklr has received this year, including ranking as “a Leader” in both The Forrester Wave™: Content Marketing Platforms, Q2 2017 report and The Forrester Wave™: Social Media Management Solutions, Q2 2017. Sprinklr was also cited in Forrester’s February 2017 report, “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About.”
“Advertising used to be blind, but with social media we’re moving to a stranger-less world where you can know your audience. First-party data – gathered via email, CRM, social media – allows companies to create better paid experiences with personalized targeting. But with siloed systems, companies have a hard time managing this data to achieve customized social advertising,”said Ragy Thomas, CEO & Founder, Sprinklr. “Sprinklr is helping brands tackle social advertising with the only unified customer experience management platform that centralizes customer data and enables paid, owned and earned optimization in one place. I believe that our position as a ‘Leader’ in the Forrester report reflects our ability to help brands consistently deliver valuable customer experiences at every social touchpoint.”
● The report is available for download here, compliments of Sprinklr.
● Check out Sprinklr’s blog to read more about what this report means for Sprinklr and its customers.
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,500 employees in 20 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Its partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit sprinklr.com or chat with us at @sprinklr.