For CMOs 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of business in travel and hospitality.
CMOs, brace yourself. The best-case scenario in Forrester’s 2021 predictions forecasts overall marketing spend in the US to start 2022 nearly 30% behind where 2019 closed. In 2021, you can expect to see an obvious separation of CMOs who are leaders — those who recognize that 2020 launched a new chapter for the way commerce works — from CMOs who are outdated — those content to run promotions, sales support, or media-buying teams. Companies without a CMO leader won’t survive.
CMO leaders don’t supervise from afar. They don’t hope that tools, processes, and structures set up for another time with a different economy will get them through. And they don’t wait for someone else at their company to figure out the answers. In 2021, CMO leaders roll up their sleeves. They build new plans. They audit old contracts. They counsel teammates. They negotiate better deals. They toss irrelevant practices. They invent new products. They teach the company what customers need. They show everyone, everyday the grit and adaptability needed to invent a better business. In doing this, we expect to see:
Your company needs you to be a CMO leader.
This article was written by Forrester from Forbes and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to legal@industrydive.com.
Customer Experience, Marketing, Modern Research, Report, Social Data
What makes a brand influential in the #BeautyTwitter world What are beauty brands doing to engage consumers digitally...
Customer Care, Customer Experience
This year, October 5-9th is National Customer Service Week That’s right A full week to celebrate customer service...
This year changed the rules of engagement for marketing: a global pandemic and a renewed call for action on systemic...
Customer Experience, The CXM Experience
We’re all about digital transformation this week (well, digital transformation and PEZ) We start with a two-part...
Change is hard Which is why one of the biggest challenges in digital transformation is getting the various teams...
If we’ve learned anything the past year, it’s that digital transformation is critical to an organization’s...
Contact us today and let us come up with a proposal that addresses your enterprise needs.
Already a customer and need some love?
Email: support@sprinklr.com
Give us a call: +917-933-7800
Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.
OK En Savoir PlusDiese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.
OK Weitere Informationen finden Sie hierEste sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.
OK Aprenda más