Here are the facts: 84% of consumers trust online reviews as much as a personal recommendation, and consumers are also willing to spend 31% more on a business with excellent reviews. In other words, customers are paying close attention to feedback about your products across a wide variety of digital channels and using that information to guide their decisions. But, many brands are not doing the same thing, even though these product insights are right there for the taking.
Brands that capture product insights from review sites, social media, and other digital channels to build a customer-centric product strategy can help grow their business dramatically. But, capturing this huge volume of fragmented, unsolicited feedback is only part of the story. How will that data be used across your entire organization to improve products and delight customers?
While every organization is different, here are 19 different use cases to consider when incorporating product insights into your business. Are you missing out on any of these?
Chances are that this list helps you think about a number of new ways you can use product insights to enhance your products AND your customer experience, from product to marketing to operations to sales and beyond. And therein lies your next challenge: how do your teams actually use these insights?
Our Product Insights Playbook shows you how you can bring product insights into the heart of your enterprise and empower your teams to build a customer-centric product strategy. Learn how Sprinklr Modern Research, part of Sprinklr’s industry-leading unified customer experience management (Unified-CXM) platform, can help ensure that you’re building a customer-centric product strategy that delights customers, improves products, and contributes to the bottom line.
Colton Wright is a Product Marketing Manager at Sprinklr and is based in Austin, TX. He primarily focuses on our Modern Research product and innovating the latest and greatest social listening strategies. Away from the office, he enjoys traveling and gardening.
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