Since launching in early 2010, Pinterest has become the go-to visual search platform for people to discover and save fresh, inspirational ideas.
Pinterest allows users to save, sort, and manage images and videos – called Pins – through collections called boards. Pinterest’s format capitalizes on the speed and ease of visual content.
The platform reached 150 million global monthly active users in late 2016, and many users access Pinterest through just one stream: mobile – more than 75% of Pinterest traffic comes from mobile devices.
With this in mind, Pinterest is making it easier for Pinners to find mobile apps designed to meet their needs and varied interests. Today, Pinterest is making its newest ad unit, Promoted App Pins, available to all advertisers.
A common source of frustration among smartphone app users is that there are just too many choices. It can be difficult for users to find the apps they want. With Promoted App Pins, people can discover your mobile app exactly when and where they’re looking for it. And then they can download it directly off Pinterest.
For example, an estimated 26 million health and fitness pinners have saved content like workout plans, training equipment, and nutrition information on 43 million health and fitness boards. Businesses now have the opportunity to target such users with fitness or nutrition apps that appeal to their exact needs and interests. This represents undoubted convenience for Pinners and lucrative opportunities for businesses.
For consumers, Pinterest represents a great option for purchase planning – up to 75% of Pinterest content comes from brands. This ease of accessibility to content from brands and pinners is central to the Pinterest experience. Consumers can sign up to Pinterest knowing that the platform creates a disruption-free environment where ads and brand content are an essential part of the experience.
Promoted App Pins are an accessible way for brands to advertise on Pinterest. The lifetime value of Pinners is strong because of how easy it is to research potential purchases. Once Pinners install the apps, the platform drives high value in-app actions such as sign-ups and purchases. Pinners who have seen Promoted Pins have been found to have 40% greater awareness of new products and 50% higher purchase intent.
What’s more, Promoted App advertisers are the most Direct Response-centric advertisers on Pinterest’s platform. By targeting Pinners who are likely to install Partners’ apps, Pinterest’s install-optimized model optimizes toward downstream Partner objectives.
Promoted App Pins have seen strong early performance across numerous verticals – including e-commerce, health & wellness, photography, and personal finance. Indeed, it’s clear that Promoted Apps are a natural fit for a wide range of companies.
This is why we’ve invested in this exciting new feature and are committed to bringing it to the brands we serve. Sprinklr is the go-to solution for brands to manage their paid, owned, and earned social on one integrated solution; and we are confident that adding Promoted App Pins to their overall Sprinklr strategy will better position our clients to increase revenue, decrease costs, and deliver consistent experiences to their customers.
If you’re interested in reaching people where they explore and share their passions, talk to your Sprinklr rep or set up a demo today.
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