The holiday shopping season started off with a bang as Black Friday and Cyber Monday triggered a massive shopping frenzy and Giving Tuesday kicked off a global generosity movement. Last week, we predicted the top products and trends we expected after analyzing Sprinklr’s data. Today, our recap analyzes the Black Friday, Cyber Monday and Giving Tuesday mentions on social media, blogs, and news sites to see if our predictions were right and if any surprising trends emerged.
We used Sprinklr Research to pull out insights from a whopping 11,491,276 mentions of Black Friday, Cyber Monday and Giving Tuesday from the past 7 days (November 27th through Tuesday, December 3rd, 2019). Here are the top findings:
Twitter dominated the conversation
Twitter was the channel people went to the most to share their public thoughts on the holidays, with more than 7 thousand mentions.
Brazilians are crazy about Black Friday
Out of any city around the world, people in Rio de Janeiro mentioned these holidays the most – particularly Black Friday. The second largest volume of Black Friday mentions came from London, followed closely by another large city in Brazil – São Paulo.
Shopping made people happy
Forget what people say about stressful holiday shopping – in our sentiment and emotion analysis, a whopping 71% of people mentioning Black Friday, Cyber Monday or Giving Tuesday online expressed happiness.
Photos were the most shared type of media
Photos were the most popular type of media shared when people talked about Black Friday, Cyber Monday and Giving Tuesday – ahead of links, a status update and video.
Amazon continued to dominate mentions
Over the past seven days, Amazon has continued to dominate the conversation around holiday shopping with 152K people mentioning Amazon in relation to Black Friday, Cyber Monday or Giving Tuesday. Close behind are Target, Walmart, Apple, and Best Buy.
Most talked about celebrities on Twitter were Katy Perry, Lady Gaga, Ellen DeGeneres and Kim Kardashian. All four mentioned Black Friday on Twitter and had the biggest reach and “likes” on their Twitter posts.
Recap – Getting Holiday Ready Across Modern Channels
Managing modern channels during and after the holidays – including social media, messaging channels, blogs, news sites and forums – requires a unified approach. Your customers want the same seamless brand experience no matter where they reach out to you. The post-holiday season we’re in now is a great time to engage with your new users to turn them into loyal customers in 2020. If you’re looking for some great tips, check out this blog here.
Methodology: Data for this recap study was pulled using Sprinklr Modern Research. The query was: “black Friday” OR #BlackFriday OR “cyber monday” OR #cybermonday OR blackfriday OR cybermonday. All public mentions of any of these terms in the news, blogs, forums, Twitter, Facebook, Instagram, Reddit, Pinterest, Tumblr and YouTube were tracked over the past seven days, from November 27th through Tuesday, December 3rd 2019. Images in this blog were created using Sprinklr Modern Research and Sprinklr Presentations. You can view the dynamic presentation, updated with real-time data here: Live Sprinklr Black Friday Presentations Player.
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