The way that brands and customers interact with each other is undergoing a massive shift. Customers are increasingly turning to social media when they have something to say to (or about) a brand. And companies are using social not just to communicate with their audience, but to learn more about them — not just as data points, but as people — to deliver more personalized experiences.
As is often said, Twitter is live, public, and conversational. And for the 1,200+ global brands that work with Sprinklr, it’s one of the most important places for businesses and customers to connect — especially when it comes to customer care. In fact, 80% of customer service requests on social happen on Twitter, which has led to a 250% increase in tweets to brands and their customer service handles over the last two years.
Today, we’re excited to share that Sprinklr has expanded its partnership with Twitter to further take on that opportunity, driving marketing and care innovation for enterprise brands around the world. With deep access to Twitter’s data platform, Sprinklr is now licensed to syndicate data to brands for a variety of marketing and customer care use cases; whether that’s integrating with a best-in-class CRM or business intelligence and visualization suite, or having an internal analytics team do analysis on raw data, or being able to do a custom integration with a home-grown database.
This partnership marks the next stage in our longstanding relationship with Twitter, during which we’ve worked together to improve marketing and care across the enterprise. We look forward to continuing to do so, working closely with Twitter to develop new solutions and jointly bring them to market to help our customers unlock even more value from Twitter’s data, and the platform on a whole.
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