Wednesday, March 22nd, 2017 | 6 min read
When big brands start to build their social presence, they often believe that being on as many social channels as possible is important. And they often focus on superficial metrics.
One million followers. 25 thousand video views. These numbers don’t reflect whether or not your company is achieving the most important goal for every modern business today—delivering more delightful and intuitive experiences, at every touchpoint, for every customer. Every time.
To help brands understand the customer experience they are delivering on social, Sprinklr is proud to announce the new Sprinklr Business Index (SBI), publicly available for anyone to use for free.
A highly comprehensive set of social performance metrics, the SBI provides an in-depth understanding of how 35,000 of the world’s largest brands are providing value to their customers through social.
Social media is the world’s biggest focus group, and it all takes place in real-time. The SBI provides a way to capture the constant flow of social data and view it in a way that’s clear, comprehensive, and actionable.
As we continue to develop the SBI, it will become the definitive source of truth regarding who is winning or losing with their customers relative to their peers, top brands, and the world at large.
Powered by Sprinklr’s industry-leading social media technology, the SBI:
SBI is incredibly useful for measuring a brand’s social engagement performance during an event. For example, Sprinklr recently used SBI data to compare audience growth, total engagement, and reach of the brands sponsoring the SXSW Conference and Festivals held in Austin, March 10-19, 2017. The SXSW sponsors we compared in SBI include the following: The Austin Chronicle, Esurance, Mazda, Monster Energy, Bud Light, Capital One, McDonald’s, Sonicbids and Pandora.
We used SBI to find out which of these companies had the most social media engagement change throughout the event. Results included:
Content and Trend Insights: Discover which type of content drives the most engagement by measuring and comparing how many likes/comments a company’s posts/photos/videos receive. You can also track the most popular conversation topics surrounding various companies.
Industry and Competitive Insights: Rank the social performance of companies in any vertical. Compare verticals side-by-side or companies within the same vertical.
Leadership Insights: Use insights from the “Top Performing Brands” and the “Top Performing Content” each week or month to easily create engaging stories.
The SBI goes beyond basic measurements and provides a clear, actionable picture of your brand’s overall social performance. It’s a game-changing resource for companies across all industries who want to create the best possible customer experience, and we couldn’t be more excited to share it with you.
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