With the May 25th deadline approaching, companies around the world are working hard to ensure that they are compliant with the European Union’s General Data Protection Regulation (GDPR).
The GDPR is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the EU. All companies that deal with EU customer data must comply with these new guidelines, and those that don’t may incur substantial fines. According to GDPR, personal data can include names, photos, email addresses, bank details, social media posts, medical information, and more.
And while May 25th will be here soon, a recent study found that only 14 percent of organizations believe they’re full ready to meet the requirements of GDPR. We’re proud to report that the Sprinklr platform will comply with GDPR by the 25th.
Furthermore, Sprinklr has invested to go beyond compliance to address some of the top concerns that business struggling with GDPR compliance have. According to eMarketer, top challenges include Managing Data Portability & the Right To Be Forgotten, Controlling Access to Personal Data, Finding Stored Data and Complying with Profiling Requirements.
Implications for Sprinklr Customers
What does GDPR mean for Sprinklr customers? The data and information collected and processed by Sprinklr in the context of the provisioning of the Sprinklr platform and services for our customers includes the following categories:
Legal Basis of Social Media Listening
Collection of publicly accessible data from the social media networks usually is based on “legitimate interest” (and not on the social media users’ consent). The concept of “legitimate interest” and the associated balancing of interests are regulated under Art. 6 (f) GDPR. Sprinklr sees no relevant changes in the legal foundation of such data processing operations.
Sprinklr will be happy to support our customers in their balancing of interests and their documentation of the legitimate interest. Please note that because Sprinklr is not a law firm, it may not provide individual legal advice to our customers – only general opinion and “food for thought.”
Want to Know More?
If you have questions about GDPR, please don’t hesitate to contact your Sprinklr account manager. They’ll be able to walk you through the details of GDPR, and can receive your verbal consent for your data to be used by Sprinklr.
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