Wednesday, January 16th, 2019 | 5 min read
As the Sales Director for Latin America, Sebastian Bezzo brings a global perspective to Sprinklr’s growth process. His main goal right now is developing the Latin American market, with a focus on countries including Brazil, Argentina, Peru, Chile, and Mexico.
Heading up a rapidly expanding global market is a monumental task, but to Sebastian, it’s okay. In fact, it’s more than okay, it’s exciting! Embodying the Sprinklr core values (one of which is, “It’s okay”) is one of the many reasons he was nominated by his peers as the subject of our next Sprinklr Spotlight profile.
Read through to learn what motivates Sebastian in the field and on the field (you’ll see what we mean).
Rebecca: How did you end up at Sprinklr, and what were you doing before this?
Sebastian: I was the global account manager for LinkedIn, and it was a fantastic experience. Then, Sprinklr Latin America asked if I could develop this particular market. I love startups, and it was a chance to build a new role offering an intelligent solution promoting the famous “digital transformation.”
Rebecca: What is your favorite thing about working at Sprinklr?
Sebastian: By far, my local team. We all work hard to build brand awareness in our region together. I’m proud to work with this team and see our great results.
Rebecca: What are some of the unique challenges you face serving all of Latin America?
Sebastian: Understanding local needs, different markets, languages, priorities, and digital maturity levels is all so important. We have to adapt our message for each market and each person. For example, Argentina has 31 million active social media users, Brazil has 122 million, and Mexico falls almost exactly in the middle. Trends like this require us to approach each country in a unique way.
I work with companies across a wide range of industries, which poses its own challenges. Then there are also different client areas like customer care, marketing, research, e-commerce, human resources – and more – to stay on top of.
Rebecca: How do you address those challenges of meeting local needs in different markets?
Sebastian: Traveling a lot and studying trends in each country help me understand the different markets. For example, in Argentina, 70% of the population is active on social media, while in Brazil, only 58% of the population is active on social. So in Latin America, you have different social media adoption levels, different languages, and some companies in particular have different processes. It’s important to plan each step in advance for each company with a clear sequence of events.
Rebecca: What’s different about working at Sprinklr, as opposed to other places you’ve worked before?
Sebastian: Here, you have the ability to participate in decisions and improve processes. We’re able to adapt processes based on our Latin American region, for example. You get to learn and develop new skills, and take on new roles and responsibilities that grow your career.
Rebecca: What do you do in your spare time, when you’re not at work?
Sebastian: I am crazy about sports, especially soccer, tennis, and volleyball. As a good Argentinian, I watch all matches of my soccer team, Independiente. I also swim and run as much as I can. And I love to travel around the world to discover new cultures, places, and delicious food.
Rebecca: What tips do you have for people who want to find more work-life balance?
Sebastian: A clear schedule and optimizing each minute. Set priorities for the week and remember that work is only a means to an end. If you work hard during business hours, you should have enough time to enjoy your life with family and friends. I try to apply this every week in my own schedule.
Rebecca: What’s the most important takeaway you’ve learned in your current role?
Sebastian: It’s important to adapt the message for each audience, because you’ll be working together to develop the digital transformation that works for them. We’re not just selling a solution, platform, or a service. We work with each customer to approach digital transformation together as a team, helping each other. It’s a challenge, but we are happy to do this in Sprinklr Latin America.
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