Thursday, October 19th, 2017 | 3 min read
Founded in 2009, Strava is “the social network for athletes” where users track their fitness progress, share their training programs, celebrate each other’s achievements, and discover new trails to take on.
Adding a million new members every 40 days, Strava’s success stems from building and empowering a community through exercise metrics, social media posts, and videos. The platform has developed a loyal following of athletes by allowing them to connect with each other and share their progress.
Strava by The Numbers
How People Use Strava
Strava provides tools to track fitness goals, including a training calendar and a power data analysis, which allows users to access data such as comparisons to previous workouts to help track performance over time. Runners and riders can also map their journeys and monitor their improvement.
Users track their athletic activity on Strava, but the platform’s primary focus is fostering a social community to bring people together in their fitness pursuits.
With millions of people uploading their rides and runs to Strava every week, the platform harnesses the community’s aggregated data to make riding, running, and walking in cities safer. Strava Metro – a premium feature – fully anonymizes and gathers this data and partners with departments of transportation to improve infrastructure for bicyclists and pedestrians.
What Sets Strava Apart
Strava encourages the idea of an active, fitness-filled lifestyle.
Lance Armstrong, Katie Zafares and a number of other professional athletes endorse the platform. Each athlete has their own statistics users can follow, analyze, and compare themselves to – allowing amateur athletes to gauge their progress against the professionals (should they wish to).
Above all, however, Strava is known for its global presence and local impact. With more than 195,000 clubs registered on the app, the platform is connecting fitness-minded folks in constant, evolving ways.
Stemming from its focus on community, the brand developed a set of rules (Stand With Us) which are considered guidelines to live by, while also a method of spreading Strava’s positive message. The brand encourages members to take these rules to heart to be a part of the enthusiastic community.
Strava has excelled in its efforts to emphasize community, allow users to set goals and share progress, and make exercise more enjoyable. As exercise and social media continue to meld, Strava sits in a very strong position.
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