This year’s Super Bowl was unlike any other in many ways due to the ongoing pandemic, but some things were luckily the same – we still had ads and Sprinklr still tracked the brands that got people talking on football’s biggest night.
From Toyota’s moving ad featuring Paralympics swimmer Jessica Long, to celebrity-filled commercials for Cheetos and Uber Eats – the ads that drove the largest buzz across social media connected to fans in creative ways.
Here are the winners of our Super Bowl ad analysis across Twitter, Facebook, and Instagram on Feb 7th from the coin toss (6:35 PM EST) to the game end (10:13 PM EST):
Top Brand Post By Total Engagement on Twitter: Mountain Dew, Total Engagements: 83.8K, Post Shares: 4.6K, Post Comments: 66.4K, Post Likes & Reactions: 12.8K
Brand with Most Engagements on Instagram and Facebook: Disney+, 238.2K Total Engagements on Instagram and 13.7K Total Engagements on Facebook.
In addition to tracking ads across channels, we also created a Sprinklr #BrandBowl Presentation. This tracks public mentions of Super Bowl ads in real time on Twitter. A summary is below, showing Twitter data from 12am PST on February 7th to 10pm PST. Only Tweets that mentioned a brand ad AND the super bowl were included.
Most talked about Super Bowl ads on Twitter:
Top emoji reactions to ads:
Brands with the biggest spike in mentions on Twitter:
Top 5 most mentioned Super Bowl hashtags (from the coin toss to the end of the game):
#superbowl (1,918,904 mentions)
#sblv (365,519 mentions)
#superbowllv (193,115 mentions)
#gobucs (102,928 mentions)
#theweeknd (93,779 mentions)
Congratulations to all the brands who broke through the noise and connected to fans during the Big Game.
If you’re looking for more data – we’ve got you covered! View the most up-to-date insights around Super Bowl ads here: Sprinklr #BrandBowl Presentation. To learn more about Sprinklr Presentations, click here.
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