Tuesday, October 24th, 2017 | 3 min read
The holiday season is the final chance for retailers to drive sales for the year, so they should be ready for it by now, right? Somehow, that’s not always the case, as many marketers find themselves scrambling without an effective way to reach their audience.
Social media is here to help.
To help you make the most of your holiday advertising, we created a series of guides to paid social advertising on the major social platforms. Our holiday gift to you begins with an overview of holiday advertising on social.
When it comes to social advertising, Facebook led the way. The ways that brands can use the platform may have changed, but its importance certainly hasn’t.
Here’s everything you need to know to make the most of your Facebook ads this holiday season.
There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping experiences, and interact with brands. Ready to start engaging them?
Here’s what you need to know to boost your advertising strategy for the holidays, one tweet at a time.
A visual platform like Instagram is a great place to engage audiences because they’re already consuming content, and are likely to be receptive to your message. Instagram ads are an effective way to reach people who are likely to convert during the pressure-packed holiday season.
Here’s what you need to know to kickstart your Instagram advertising for the holidays.
Snapchat is a dynamic platform that offers a ton of ways to reach new audiences with fun and distinctive messaging.
Here’s how you can make the most of advertising on Snapchat this holiday season.
Pinterest is ripe with opportunities for holiday advertisers. 93% of Pinners use the platform to plan or make purchases, and spend an average of $50 per order (higher than purchases coming from Facebook and Twitter.)
It’s no surprise, then, that Pinterest is ripe with opportunity for holiday advertisers. Here’s everything you need to rock your Pinterest advertising this holiday season.
‘Tis the season to drive sales, and there’s never been a better time to make your mark on the various social platforms. Your consumers are going to social to research products, share their experiences, and shop for holiday gifts, so brands would be wise to meet them on their platforms of choice.
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