Monday, August 21st, 2017 | 2 min read
Advertising on social media can be a daunting process. As the popularity of different social platforms ebbs and flows with each day, it’s tough for brands to pin down where their audience is at any given time. This hurdle is compounded by a reliance on disparate tools that don’t allow for internal collaboration – resulting in a disjointed and ineffective process.
We’re dedicated to helping brands overcome these challenges to reach customers in more personalized, relevant ways. And in its August 2017 report, The Forrester Wave™: Social Advertising Technology, Q3 2017, Forrester Research, Inc. lists Sprinklr as a “Leader” in this category. Sprinklr is one of two companies to be named a leader.
The report, which evaluated five social ad tech providers based on 36 criteria, notes that, “Sprinklr is ubiquitous in the expansive social marketing technology landscape.” It also states that “[Sprinklr’s] advertising module creates a richer and more integrated tool for multi-purpose social marketers.”“The Ad module centers on media planning, execution, and reporting – all sitting on top of an audience management layer – to give the Ad module room to grow beyond social.”
Sprinklr: Providing a Cohesive Solution for Brands
We believe that this Forrester report reflects how well Sprinklr equips today’s brands to advertise using a single, unified platform – a crucial consideration at a time when too many companies still use a set of disconnected point solutions.
As the report states, “Sprinklr is helpful for companies with an array of social marketing needs because it allows numerous teams to tap into one platform.”
Reach Your Audience More Effectively
To learn more about Sprinklr and the Social Advertising Technology industry as a whole, click on the link bellow:
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