Top brands: Providing customer care on a dedicated Twitter account

Alexandra Samuel

February 22, 2021

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2 min read

25 companies that win with a separate Twitter care handle

Should you deliver customer care from your main Twitter handle, or use a separate account that’s dedicated to fielding inquiries and solving problems? In From AM to PM: Twitter Customer Care in a 24/7 World, we found that the answer depends on the industry: Dedicated care accounts are widely used in the restaurant, telecom and tech industries, but rarely used by utilities, food and beverage brands, airlines and apparel companies.

Whether you’re considering a move to a dedicated care handle, or looking to improve the performance of your existing care account, it pays to learn from the best. These twenty-five dedicated care accounts excel in the fundamentals of Twitter care: They have an average Sprinklr care score of 879, compared with an average of 486 for the more than one thousand brands we analyzed.

Brand	Handle	Industry
Amazon	AmazonHelp	Retail
AMC Theatres	AMCHelps	Leisure & Tourism
Asda	AsdaServiceTeam	Retail
AT&T	ATTHelp	Telecom
Bank of America	BofA_Help	Financial Services
Bell	Bell_Support	Telecom
Capital One	AskCapitalOne	Financial Services
Dell Technologies	DellCares	Tech
Frontier Communication	AskFrontier	Telecom
LinkedIn	LinkedInHelp	Media
Lyft	AskLyft	Leisure & Tourism
Netflix	Netflixhelps	Media
PNC	PNCBank_Help	Financial Services
Postmates	Postmates_Help	Logistics
QuickBooks	QBCares	Tech
Rogers	RogersHelps	Telecom
Samsung	SamsungSupport	Tech
Sky	SkyHelpTeam	Telecom
Spectrum	Ask_Spectrum	Telecom
Spotify	SpotifyCares	Media
Sprint	sprintcare	Telecom
T-Mobile	TMobileHelp	Telecom
Telus	TELUSsupport	Telecom
Uber	Uber_Support	Logistics
Verizon	VerizonSupport	Telecom