Thursday, July 25th, 2019 | 4 min read
Just over 20 years ago, I lived with my family in a small fishing village in Mexico. The town only had a few phone lines: one in a hotel, and a phone booth that cost $5 per minute. Around once per week, my family would use one of the phones to call our relatives in the U.S. Occasionally, we’d send a fax.
Our technical hurdles provided some memorable moments. I remember eating dinner with my family by candlelight because two bulls got in a fight and knocked down the main power line outside.
Today, however, I find myself in a vastly different setting. I live in San Diego, CA and serve as a Senior Culture and Talent Advisor for Sprinklr, where I use advanced technology every single day.
How times have changed!
One of the reasons I love working for Sprinklr is the constant supply of learning opportunities. Last month, for instance, I attended a Twitter 101 tutorial to learn how to get the most value from the platform.
While LinkedIn is an amazing tool for engaging passive talent, it is a more formal network compared to Twitter, where you have 140 to 280 characters to make an impactful statement (or engage in quick conversations). I can use Twitter to share insights into our amazing workplace and spread the word about exciting career opportunities at Sprinklr.
The platform’s uses don’t stop there. We recently had the chance to learn from one of our own executives, Chief Culture and Talent Officer Diane Adams, who was the featured guest on #WorkTrends, a Twitter chat about how to build a values-based business culture. All Sprinklrites were encouraged to join the conversation, and the result was a lively and insightful exchange of ideas.
Here are my biggest takeaways.
Just as the modern customer has changed, so has the modern job candidate. It’s been said that the current job market is 90% candidate driven. Unemployment rates are lower than they’ve been in the last 50 years, giving candidates the freedom to seek out companies that are aligned with their own value propositions, rather than just settling for a paycheck.
It’s more important than ever for employers to share their unique culture, brand, and environment — that’s what candidates are most focused on. Twitter is a great way to do this.
Unlike LinkedIn and other social channels, Twitter doesn’t require connection requests or invitations. You can engage and/or follow any person or group that you wish. This provides an opportunity to reach new audiences, exchange insights, and see what peers are saying about the latest trends. During the #WorkTrends Twitter chat, I was excited to get my first “retweet,” when my post about Sprinklr culture was shared by another user. This exposed me to new communities outside my own.
A1: People never forget how you make them feel. Sometimes it’s the little things that leave the biggest impact. We value people’s time, creating feelings of appreciation for: our employees, our customers and our candidates. #WorkTrends
— brittepperson (@brittepperson) June 26, 2019
Taking part in my first Twitter chat also opened my eyes to what others are looking for in employer brands. Some common themes that emerged from the chat included the importance of: “having a voice and opinion that matters,” “living and leading by example,” “a place where everyone can belong,” “ability to collaborate with each other,” and “diversity.”
Understanding and digesting this sort of feedback allows us to better embody the Sprinklr Way (our way of working and living) and demonstrate our own values at work and in our day to day lives.
— Diane K Adams (@diane_k_adams) June 26, 2019
Every one of us is a Sprinklr ambassador in all parts of our lives. At the gym, on a plane, at your favorite restaurant – we all represent our brand, wherever we are.
A1: You find ways to live out the culture in your daily activities, daily meetings, your commute, let your values and work culture speak for you. #worktrends
— operasoul (@opera_soul) June 26, 2019
I’m glad I finally joined Twitter, and I look forward to getting more involved on the platform. As a member of our Culture and Talent team at Sprinklr, I feel this will be very impactful in the future of recruiting.
Want to keep in touch? You can now follow me @brittepperson!
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