Wednesday, May 15th, 2019 | 3 min read
When working in a customer-facing role, many of the biggest time wasters are tedious activities that have to be done, but don’t necessarily get the creative juices flowing.
There’s uploading, tagging, and labelling scheduled content, and constantly refreshing social listening streams to see if anything pressing has popped up since the last time you checked.
The slog of these activities is exacerbated by the pains of using separate tools to create content, edit images, and schedule posts. If your social media management system (SMMS) doesn’t allow you to do all of these things in one platform, the constant switching between browser tabs and software tools can take up an unnecessarily large amount of time and lead to errors.
Many of these headaches stem from the fact that most SMMS solutions on the market aren’t designed for enterprise-level businesses.
Take governance, for example, which is a major concern for large companies. You don’t want a summer intern posting content to a corporate account from their personal phone, then forgetting to remove that account once their internship ends. Indeed, brands need easy access to audit trails to see who published what when, to which account, and what the results are.
For some SMMS providers, having such a view requires submitting a formal request to engineering (then waiting days for reports) or purchasing more standalone point solutions that only track native social media channel access.
Just another waste of time and budget for a piecemeal “solution.”
Fortunately, there’s another way. Sprinklr is a unified platform created with the enterprise in mind. The growing pains you’ve become accustomed to will become a thing of the past when you embrace a solution built around you and your enterprise’s needs.
Every bit of information needed to craft your marketing strategy is available to you; no need for upgrades or special requests. Data accessibility and transparency are built into the program, and governance is a given.
Take back the hours that you’ve spent manually tagging, labelling, and scheduling content. Stop refreshing your feeds and toggling between dozens of tabs to keep up with all of your marketing tasks. As a truly unified platform, Sprinklr provides a singular view of activities across the entire marketing-scape.
To give you a real-world example of the Unified Platform in action, check out the slide below and see how AAA was able to save thousands of total workdays (not to mention over $1 million) using Sprinklr’s automated SMMS.
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