Tuesday, September 18th, 2018 | 3 min read
SNL cameos, marriage proposals, and justice for The Fonz. The 70th annual Emmy Awards, appropriately enough, was a night of drama and comedy.
And viewers had a lot to say about it.
We compiled Sprinklr Social Listening data to see who, and what, attracted viewers’ attention during the 2018 Emmys. Here’s what we found.
Of all of the celebrities mentioned on Twitter during the show, the one with the most mentions did not walk away with an award. In fact, most of the attention stemmed from the fact that she walked away empty-handed – with her mother at her side.
Sandra Oh, perhaps most well-known for her prior co-starring role as Christina on Grey’s Anatomy, was the first Asian woman to be nominated in the lead actress category. She was nominated this year for her starring role as Eve Polastri in BBC America’s series, Killing Eve.
SANDRA OH is the first Asian actress EVER to be nominated for Outstanding Leading Actress at the 2018 #Emmys. PUT SOME RESPECT ON HER NAME.
— Giphy Identity (@GIPHYIdentity) September 18, 2018
While Oh didn’t win the Emmy, she did garner 55.3K mentions on Twitter – more than any other nominee this year. This is partly due to surprised reactions to her loss, along with positive attention her mother received as she accompanied Sandra while wearing a traditional Korean hanbok – another red carpet first.
— BBC Three (@bbcthree) September 18, 2018
Among comedies, there was one clear winner of the night: The Marvelous Mrs. Maisel. The Amazon series not only won the Emmy for Outstanding Comedy Series, it was also the most mentioned show of the night on Twitter.
— Twitter Moments (@TwitterMoments) September 18, 2018
With 29.7K mentions, The Marvelous Mrs. Maisel received about double the mentions of the second-most-mentioned show, black-ish, which raked in 14.2K mentions during the night.
Of all the shows represented at the Emmys, Game of Thrones led the pack with the most online conversations generated. The show racked up 190.2K Twitter mentions during the night, with a significant spike at 11pm ET with 54,183 mentions.
— TicToc by Bloomberg (@tictoc) September 18, 2018
While the show was not the most mentioned in its category before the Emmys, it certainly found itself in the social spotlight during Emmy night. Considering there hasn’t been a new episode released since August 2017, the excitement surrounding Game of Thrones online speaks volumes about its overall popularity.
While it’s clear that Twitter mentions don’t guarantee Emmy Awards, there’s a lot to be learned by listening to what people are saying online. Based on Sprinklr Listening data, it’s clear that people want to share the excitement of their peers, and they want to see more diverse representation on the silver screen. When TV shows and their casts break barriers, viewers make their enthusiasm known.
To all of our Queens, to all of the LGBTQ+ community, to the pioneers who brought us all here, to everyone who continues to use all of the colors in the crayon box. THANK YOU. THANK YOU. #Emmys pic.twitter.com/kFhxsm4jJl
— RuPaul's Drag Race (@RuPaulsDragRace) September 18, 2018
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