Thursday, August 17th, 2017 | 4 min read
Top CMOs know about the power of influence.
As outlined in a new report by Forbes and Sprinklr, these marketing leaders have 2.5x as many Twitter followers as other CMOs. And they don’t just broadcast their messages to more people. They follow more people on social media, too. The average top 50 CMO follows almost 1,600 people on Twitter, compared to just over 600 for the top 449 CMOs.
So the question is: Who influences these influencers?
To find the answer, we compiled a list of notable Twitter accounts that top CMOs follow to get their marketing news.
Here’s a closer look at what three of them have to offer.
As Vice Chair at GE, Beth Comstock has her finger on the pulse of the marketing, technology, and innovation. And she frequently uses Twitter to share her favorite industry findings and developments – from the KonMari method of organization to Einstein’s lessons on entrepreneurship.
She also shares content from her own YouTube series and Medium posts, like this one about the importance of “useless” knowledge.
“Scratch the surface of successful careers in business or the arts and you’ll find a healthy play between the humanities and the sciences,” she wrote. “We all have things we do just for fun or the love of learning, and they almost always end up helping us out in our careers when we least expect it.”
Richard Branson: famed business magnate, Virgin Group founder, philanthropist, entrepreneur, and prolific Tweeter. While Branson has already documented his successes in seven different books, social media allows him to share his personal and professional travels and experiences with over 11.2 million people in real time.
Granted, many of his tweets simply promote updates from his own blog. But considering Branson’s entire career has been a case study in marketing and entrepreneurship, that’s still a pretty great deal.
“Remember that in business, just as in life, people make the stories.”
Jenny Rooney, Editor of Forbes’ CMO Network, plasters this quote above her Twitter feed, where she shares timely Q&As, video interviews, and trend pieces from today’s CMOS.
Take her recent interview with Schneider Electric CMO Chris Leong. Together, Rooney and Leong discuss how senior marketers struggle with data, and how they can turn that data into actionable insights for their companies.
“We now live in a world where nearly every company is a technology company. As companies from start-ups to large enterprises undergo a digital transformation, the marketing function must also transform,” Leong said. “That means implementing technology tools to mine and analyze data and drive digitally led marketing initiatives.”
Top CMOs don’t just know how to influence others. They also know how to take insights from fellow leaders and use them to advance their careers.
That’s where the power of social media comes in. By following the right social accounts, CMOs can stay on top of marketing trends and be sure that they’re learning from the best.
Still, these five accounts are simply the tip of the iceberg. To see the full list of social influencers – and make sure you’re following the right people – download the report today.
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