Monday, February 26th, 2018 | 2 min read
The Truth from Duluth! Towards the end of an Olympic Games that saw an uncharacteristically low medal count for the United States, John Shuster and his gang of “rejects” took down Sweden to complete their amazing gold medal run in curling.
Reflecting their spirit of oneupmanship, however, the dueling Russian skaters – Alina Zagitova and Evgenia Medvedeva – helped figure skating command more of the social conversation in the U.S., according to Sprinklr social listening data collected from February 9th through 25th.
In terms of chatter surrounding American athletes, it was another skater – Mirai Nagasu – who drove the most mentions. Nagasu’s mixed performance in the ladies competition, and the odd interview that followed, kept her in the social conversation slightly more than snowboarding hero Chloe Kim and fellow skater (and eager endorser) Adam Rippon.
Top 10 Most Popular Team USA Athletes:
Stars and Stripes Forever
Unsurprisingly, Old Glory was the most talked-about flag on social during the Winter Games (in the U.S., at least). Our neighbors to the North also performed well, as did Norway – doubtless due to its dominant performance in the final medal count.
On the food front, perennial favorite pizza drew the most chatter, while the ever popular peach emoji cracked the top five – likely because of, well, no comment.
We’re Number Three!
In a surprising upset, there was substantially more discussion about bronze medals than silver ones. When we consider how many notable American bronzes there were, however, the second-place performance of third-place makes a bit more sense in the first place.
Team USA captured bronze in the team figure skating competition, Lindsey Vonn grabbed bronze in the women’s downhill, and super sibs Maia and Alex Shibutani took bronze in the ice dancing competition.
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