Tuesday, June 6th, 2017 | 6 min read
XING is the leading social network for business professionals in the German-speaking market. Founded in August 2003 in Hamburg, Germany, the company was named Open Business Club (or openBC) until November 2006. Later that year, a revamped and renamed XING went public, the first Web 2.0 company in the world to do so.
The main purpose of XING is for business professionals to find jobs and for companies and recruiters to find employees. Its prime competitors are LinkedIn and French professional social network Viadeo.
Boasting more than 60 million site visits per month, XING receives as many as 396 million monthly page views. CEO Dr. Thomas Vollmoeller highlights the company’s objective of making opportunities in the changing work world “accessible to professionals so that they can use them to create a better working life for themselves.”
The site is built around the ‘evolution of the employee,’ many of whom want the option to be able to work anytime, anywhere, on any device. XING connects users with “opportunities as diverse as the people they serve”.
Image Belongs to Author
Site features are standard for a professional social network. Users can:
Talent profiles are robust, and users have the option to display that they are either actively looking for a job or open to offers. Users can showcase their professional experience, location, skills, educational background, and portfolio. They can also meet and exchange views in around 80,000 active groups.
Image Belongs to Author
The idea of “Six Degrees of Separation” looms large in the XING customer experience, as the process of finding connections – both with companies and other users – is very streamlined.
Unlike many other social platforms, there is no specific news feed or ‘wall.’ Communication rarely takes the form of mass broadcast content like it does on other sites. Instead, interactions are mostly one-to-one and highly tailored. This ensures that content is relevant to user needs and preferences.
Another unique aspect of XING is its rigid privacy and spam policy. The site is subject to German data protection law, some of the strictest in the world. This is especially beneficial as a professional networking platform – XING users are serious about networking and finding jobs, and such strongly enforced policies enhance their experience.
XING presents businesses and recruiters with a plethora of ways to attract new talent and interact with potential employees.
Companies can post and promote positions, workshops, events and projects. More than 150,000 professional events are organized through XING each year, many of which are driven by companies as a way to both attract talent and market to other businesses.
Group pages allow companies to create lively discussions in private or public settings. For example, The Greater IBM Connection in Germany contains almost 11,000 members, providing the ideal place for conversation on IBM products, technologies, and trends.
Companies also share relevant news and information in the ‘About us’ section of their page. This allows brands to showcase recent awards and achievements, as well as current employee information and company reviews.
Image Belongs to Author
First, potential candidates can be added as a contact on XING, and either a message can be added to the invitation, or the user can be messaged once they accept. Alternatively, one can contact a user through their other social channels, which are included on profiles under ‘Other Web Profiles’.
XING also displays the user’s business address in the Contact Details pop-out, which may offer businesses and recruiters a more novel way to reach out.
Despite considerable competition, XING is seeing impressive growth. During the four years or so that Thomas Vollmoeller has been CEO, annual revenues have grown by more than two thirds. For shareholders, return on investment is evident – share prices have more than quadrupled in that time.
Success for the niche platform has been largely limited to the DACH region, but its benefits are clear. With privacy carrying such importance, users can trust the site to cater for their needs. The recruiting focus and emphasis on privacy encourages a great one-to-one connection between companies and users (in this case, potential employees).
While larger networks like LinkedIn and Viadeo may have more users, smaller networks like XING can give companies access to hyper-local audiences. Although the task of targeting users may be harder for companies in this setting, what ensues is incredibly personalized and relevant messaging.
The DACH region may represent a hyper-local audience, but with hyper-personalized communication, companies can delight users and unearth new talent.
Ce site web utilise des cookies pour vous vous assurer une expérience de navigation optimale.OK En Savoir Plus
Diese Internetseite verwendet Cookies, damit Sie die Funktionen der Website optimal nutzen können.OK Weitere Informationen finden Sie hier
Este sitio web usa cookies para asegurarnos que usted reciba la mejor experiencia en nuestro sitio web.OK Aprenda más